Helpling came to us with a simple request: Key Visual concept ideas for a celebrity campaign that simultaneously felt fresh and new, but also keeping their brand identity at the core. Something standout that could be used across multiple images - both new and archive, landing pages, and performance marketing ads - all on a tight deadline.

Cue us mood-boarding, ideating, creating, and hitting the drawing board hard - to come up with this versatile concept that’s easy to use across all digital campaigns - including seasonal festive refreshing!